Tuesday, December 24

AdEx Introduces AURA, Analyzing Web3 User Activity with AI for Advanced Targeting

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[PRESS RELEASE – Sofia, Bulgaria, December 23rd, 2024]

AdEx, the leading blockchain-based ad-tech platform, reveals AdEx AURA, an advanced AI-powered onchain activity analyzer developed to improve Web3 experiences. By examining openly readily available information from Ethereum and Layer 2 blockchains, AURA provides tailored insights that benefit users and service designers alike.

AdEx AURA leverages sophisticated AI designs to process user blockchain activity, such as deal patterns or app use and recommends pertinent actions or services. AURA can recognize if a user regularly trades on decentralized exchanges (DEXs) or just recently bridged funds to a particular blockchain and advise customized actions on that chain, developing a smooth and user-friendly user experience.

Unlike conventional designs, AURA runs as more than a targeting tool– it functions as an AI representative, lining up user and environment interests. Its reward design shifts focus towards producing a reasonable attention economy by fulfilling appropriate, value-driven ideas.

AdEx AURA redefines how Web3 platforms engage with users by embedding individualized suggestions straight into wallets, apps, and blockchain explorers. Wallets can utilize AURA to dynamically arrange app brochures, focusing on user-relevant alternatives and paid positionings that include worth. On swap and bridge pages, AURA allows context-aware recommendations customized to users’ deal history, while blockchain explorers can take advantage of deal patterns to recommend significant next actions. This method develops a smooth user experience, assisting online marketers and organization designers engage with their audiences better while cultivating a reasonable attention economy.

The native ADX token plays an essential function in AURA’s environment. Online marketers and service designers can stake ADX to prioritize their suggestions or accelerate positioning approvals, adding to a more secure, scam-resistant environment. This method strengthens ADX’s energy while cultivating trust and openness.

“AdEx AURA represents a considerable advance for Web3 engagement,” stated Ivo Georgiev, CEO at AdEx. “It’s not practically examining on-chain activity– it’s about providing smarter, more customized interactions that benefit everybody in the community.”

As the very first of numerous brand-new items, AURA highlights AdEx’s dedication to development and user-centric style. Wallets, dApps, and other platforms are welcomed to check out how AURA can open brand-new worth and enhance user experiences.

About AdEx:

AdEx was established in 2017 with the vision to reinvent digital marketing by leveraging blockchain innovation. The AdEx decentralized advertisement exchange was released in 2019 with the objective to resolve numerous market difficulties, consisting of advertisement scams, openness in reporting, and personal privacy issues by using wise agreements to make sure reasonable payments and effective project management. AdEx supposedly exceeded 1 billion advertisement impressions, making it the most significant micropayments network. For many years, AdEx has actually become a prospering community, broadening its item portfolio with ingenious innovations like AdEx AURA, targeted at supporting the development of the Web3 area.

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